SPRINGFIELD, MISSOURI — Nationwide multivendor banking equipment and maintenance services company Bancsource, continuing its investment in being the most customer-focused and value-added solutions provider for mid-market and smaller financial institutions, has named Rick Istnick senior vice president of sales. Istnick is former senior director of sales for Diebold.
Istnick will represent Bancsource in the company’s booth, No. 312, at the ATM Industry Association (ATMIA) US Conference 2016 Feb. 23 to 25 in New Orleans.
Bancsource serves more than 1,500 financial institutions and retailers with equipment services including maintenance, upgrades and sales for ATMs, smart safes, cash dispensers and recyclers, scanners and more along with branch transformation and related solutions.
“Rick is a results-oriented senior leader with the proven ability to develop and implement strategies that drive profitable growth by embracing and serving our customers’ business models,” said Tom Swidarski, Bancsource chairman. “He’s effective in developing and coaching sales teams and will be instrumental in integrating new technology we are rolling out, including our new salesforce.com customer relationship management system.”
Istnick has more than 20 years’ experience in the financial services industry. He joins Bancsource from Digital Insight, where he was responsible for direct sales of online and consumer business banking. Before that, he was senior director of sales for Diebold, where, in his last role he led a national account team responsible for more than $110 million in annual revenue.
“Rick has been involved with banks on key strategic issues such as branch transformation, deposit automation and ATM rebranding strategies,” said Swidarski, who was CEO of Diebold from 2005 to 2013. “Each significantly reduced the banks’ cost structure and improved customer experiences through the deployment of technology.”
“He has also supported financial institutions of every size and type, including some of the largest in the U.S.,” said Swidarski. “He understands customers at every level and the flexible solutions, innovation and strategy creation that will be influential for their businesses.”
Istnick obtained his Bachelor of Science degree in business administration with a focus on finance from Kent State University. Istnick was hand selected to participate in Leader to Leader a high level development program at Diebold, Inc.
Bancsource (Bancsource.net) is a nationwide equipment and maintenance service provider to more than 1,500 banks and retailers for ATM’s, Smart safes, teller cash dispensers, teller cash recyclers, bank scanners and other banking technology. Bancsource is located in Springfield, Missouri.