NEW YORK, NY–(Marketwire -10/26/11)- STACK Media, the nation’s leading provider of sports performance information and services for athletes, is pleased to announce the creation of STACK for Women (www.stack4w.com), launching on October 26, 2011.
STACK 4W will be the ultimate destination for female athletes looking to reach the next level — another STACK platform with authoritative and actionable “how-to” content and guidance on training, fitness, nutrition, sports skills, gear, and lifestyle.
New article and video content, added daily, will include performance-enhancing tips and techniques straight from the world’s best female athletes and their coaches. Among the athlete videos available at launch: WNBA All-Star Candace Parker; world leader in the 100m Carmelita Jeter; and U.S. National Soccer Team members and Olympic medalists Abby Wambach and Heather Mitts. From an abundance of exercises, workouts and expert nutrition advice to athlete-relevant new product information and insights on recruiting, STACK 4W will cater exclusively to the needs of female athletes.
“I’m excited that STACK is reaching out to female athletes,” said Heather Mitts, defender for the WPS Atlanta Beat and member of the U.S. National Team. “I was introduced to STACK through D1 Sports Training and have seen firsthand that they are a great resource for training. There are so many hard working female athletes that can benefit from female-specific training and guidance. I can’t wait.”
In conjunction with the launch, influential sports marketers Gatorade and Under Armour have come on board to leverage STACK’s unique content assets and reach into the women’s market. Gatorade is a founding partner of the site and has received sponsor attribution in the site’s header, while Under Armour has run banner campaigns on the site.
“STACK for Women is an extension of what we have done for female athletes since our founding,” said STACK CEO Nick Palazzo. “Now, we have formalized our efforts in educating and inspiring the next generation of female athletes. STACK 4W has already garnered significant support from athletes, coaches and key marketing partners like Gatorade. We see an exciting opportunity to extend our brand and build a major presence in this underserved market.”
The STACK 4W site features content verticals for training, nutrition, sports skills, gear and lifestyle, and in the coming weeks, it will dig deeper into female-specific performance challenges, providing much needed authoritative information and advice. In an environment in which women’s sports are commanding more attention, STACK 4W will raise the bar for female athletes, empowering them with the knowledge and skills they need to succeed.